Search Engine Optimization
Search Engine Optimization also known as SEO, is essentially web site best practices so that search engines such as Google, Yahoo and Bing can read the sites and display the web site in the search results when relevant keywords are entered.
Sounds easy, but there are elements of marketing as well as programming involved to help web sites perform well in their target market.
Think you know the keywords you want your site found by? Think you know what page rank is required for a successful SEO campaign? Listen to what Google's Matt Cutts has to say about keywords and page rank.
Identifying Your Target Market
Identifying your target market is the first step. Your business or your products might have multiple markets however an SEO campaign is only successful if we are targeting your prospects and not just getting lots of traffic to your web site. During this phase initial keyword phrases are researched. Additional keyword research occurs throughout the campaign to determine your search competition and relevance within your content.
Developing an SEO Strategy
Although there are some basic SEO concepts that can be implemented in almost any SEO campaign, a customized approach with regular interactions between the business owner or marketing department are key to a truly integrated approach. Strategies for SEO often include off site techniques such as:
- blogging for business
- online press releases (Sign up today and get 10% off your first news release!)
- social media optimization
- video optimization
Most SEO Internet Marketing campaigns start as 12 month campaigns. This extended period of time allows us to analyze and track results as your web site has increased visibility on specific search engines as well as for relevant keywords. For many clients, our SEO strategy includes monthly content updates or the creation of new web pages to make sure that your business web site is not stagnant in the spider eyes of the search engines.