Pay-Per-Click (PPC) is also known as Internet Advertising. On Google it's called Google AdWords. Virtual Where works with companies that wish to coordinate their natural or organic search marketing efforts with pay-per-click campaigns.
New websites and businesses looking to promote a new product or service want to have more control over their website's visibility, i.e. they do not want to take the time needed to optimize their website. Advertising on the Internet and paying for clicks can be quick and cost effective solution to getting targeted traffic. It is also a good way to test out a promotion or new web pages with the public to determine their "usability".
Local Search & Local Businesses
With advances in technology it is possible to target very specific geographical reaches. This is extremely effective for local service businesses. If people are looking for your service but do not know your name, business name or domain name they will typically search by a generic keyword phrase and the city/state.
Virtual Where works with an organization that is extremely effective for local search. The reports track not only clicks but phone calls and emails generated from the advertisement. Additional tracking features enable us to analyze user click behavior. With such powerful information at hand and reviewed regularly, there are opportunities to expand your reach while still in your targeted geographic service area.
When SEO is not Effective ... Ads on Your Website
Some websites are designed to be spectacular, flashy, high tech or beautiful however they are "invisible" to Search Engine programs. For these websites pay-per-click advertising should be part of an email marketing and social media campaign.
For any type of solution, a customize approach must be taken.
Call for more information, 732-895-4339.